Research
Research on contractor websites
Original data from our own audits of contractor websites. Every study shows its method, its sample size and its limits, so you can check the work.
Published studies
In progress
Our first study audits HVAC websites in Texas. It goes up here when the data is in, with the full method.
TODO(owner): publish the Texas HVAC study once the audit script has produced the numbers (set draft: false)
How do we run our research?
We run the same checks we use in our free audit, on a defined sample of sites, and publish the method with the results.
- 01
We publish the method
How we chose the sites, what we checked, the tools and versions, and the dates.
- 02
We publish the sample size
Every number comes with how many sites it is out of.
- 03
We name no business
Results are reported in total. No site is singled out.
- 04
We list the limits
A snapshot is a snapshot. We say what the data cannot tell you.