Trade / HVAC
HVAC website design, with a front desk that books the no-cool call
We build and run websites for HVAC companies and answer their phones 24/7 with an AI front desk. The site gets found for repair and replacement searches, and the front desk books no-heat and no-cool calls onto your calendar.
What breaks on a typical HVAC website?
These are the problems we check for first on HVAC sites. Each one costs calls, and each one has a plain fix.
- 01
Peak season swamps the phone
On the first 100°F week, calls stack up while your office is on other lines. A caller who hits voicemail tries the next shop.
- 02
The phone number cannot be tapped
It sits inside an image or down in the footer. On a phone, the caller has to copy it by hand.
- 03
Repair and replacement share one page
A "Services" page lists everything. Someone with a dead AC and someone shopping for a new system land in the same place.
- 04
The maintenance plan is hidden
The plan brings in steady money, but it sits three clicks deep with no price and no sign-up.
- 05
No service area or hours
The caller cannot tell if you cover their suburb or work on Saturdays.
- 06
Financing is a PDF link
Replacement buyers want a monthly number. A link to a lender's PDF does not give them one.
- 07
Slow on cell data
Big sliders and video headers make the page crawl on a phone. People with no AC in July do not wait.
What we build for HVAC companies
A site, a front desk and the local search work, set up for how HVAC jobs come in.
- Repair pages
- Separate pages for AC repair, furnace repair and heat pump repair. Tap-to-call sits at the top of each one.
- Replacement pages
- System options, financing shown as a monthly example your lender approves, and an estimate form with four questions.
- Maintenance plan page
- Your plan, its price, what each visit covers, and a sign-up form. The front desk can explain it on the phone too.
- Service area and hours
- The cities and ZIP codes you cover, your hours, and your after-hours fee if you charge one.
- Proof
- License number, insurance, the brands you install and service, and your Google reviews, where people look before they call.
- AI front desk
- Answers calls and chat 24/7. Sorts emergency, repair, tune-up and estimate calls and books each into the right slot.
- Monthly report
- Calls answered, leads and booked jobs, and which pages and searches they came from.
How does the front desk handle a HVAC call?
It answers, asks the questions your dispatcher would ask, and books the job on your calendar. Here is a sample call. The customer and company are made up.
- 06:12SystemCall comes in. Office opens Monday.
- 06:12Front deskThanks for calling Ridgeline Heating & Air. What is going on?
- 06:13CallerFurnace is blowing cold air. It is 58 inside and we have a baby.
- 06:13Front deskAsks about a gas smell. None. Not a gas emergency.
- 06:14Front deskHas the caller check the thermostat and filter, per your script. No change.
- 06:15Front deskQuotes your weekend service fee. Caller agrees.
- 06:16Front deskBooks today 8-10am as priority. Texts the on-call tech and the customer.
Booked
- Window
- Sat 8:00-10:00am
- Job
- No heat, gas furnace
- Priority
- Infant in the home
- Sent to
- On-call tech, your calendar
Sample call. Fictional customer and company.
How should an HVAC website change with the seasons?
It should put the work you want right now at the top. In May that is AC tune-ups. In a July heat wave it is AC repair. In a January cold snap it is no-heat calls.
You tell us when to switch, and we update the home page, the banner and the front desk script. It is a content edit, so it is included in every plan.
| Season | Top of the site | What the front desk does |
|---|---|---|
| Spring | AC tune-ups and plan sign-ups | Books tune-ups, explains the plan |
| Summer peak | “No cool? Tap to call” banner, repair first | Sorts no-cool calls by urgency and books the next open slot |
| Fall | Furnace tune-ups, plan renewals | Books tune-ups and renewals |
| Winter cold snap | Heating repair and the emergency line | Sorts no-heat calls, runs the gas smell script |
| Shoulder months | Replacement and financing | Books in-home estimates |
How should HVAC emergency calls work?
Decide ahead of time what counts as an emergency, what it costs, and who gets woken up. The front desk then follows those rules the same way at 2am as at 2pm.
Here is what we set up with you before launch:
- What counts as an emergency. For example: no heat when it is below freezing outside, no cooling with an infant or elderly person in the home, or water leaking from the unit.
- The after-hours fee. The front desk quotes it before it books, so nobody is surprised at the door.
- The on-call list. Who gets the first text, and who is next if nobody answers within the time you set.
- The gas smell script. Leave the house, call the gas company or 911 from outside, then we alert your on-call tech.
Anything outside those rules becomes a message for the morning, with the caller’s name, number and problem.
Where do maintenance plans fit on the site?
Give the plan its own page with the price and a sign-up form. Then mention it on every repair page and in every booking confirmation.
The plan page shows the price per month or per year, the number of visits, what each visit covers, and any perks you offer, like priority booking or a repair discount. If you allow it, the front desk mentions the plan at the end of a repair call. After each tune-up, the customer gets a review request by text.
What about replacement leads?
Replacement buyers shop around and want to know the next step. Give them a short estimate form and a clear monthly example.
The estimate form asks four things: name, phone, address and the age of the current system. The front desk books in-home estimates into the slots you open for them. Financing shows a monthly example that your lender has approved, not a link to a PDF.
How much does an HVAC website cost?
With us, $199 to $799 a month, with hosting, updates and edits included. No contract, and you own the site.
TODO(owner): confirm prices
| Plan | Per month |
|---|---|
| Site & Upkeep | $199 |
| Get Found | $449 |
| Front Desk | $799 |
HVAC website questions
How much does an HVAC website cost?
With Lanternmend, $199 to $799 a month depending on the plan. Hosting, updates and edits are included, and there is no contract.
Do I need separate pages for AC repair and furnace repair?
Yes. Someone who searches for AC repair wants a page about AC repair with a number to tap. Separate pages also give Google a clear match for each service.
Can the front desk sell my maintenance plan?
It can explain your plan, quote the price you set and take the sign-up details. Payment and the first visit are handled the way you choose.
What does the front desk do with a gas smell call?
It follows the safety script you approve. It tells the caller to leave the house and call the gas company or 911, then alerts your on-call tech. It never tells anyone to stay and check.
How does it handle a heat wave?
It can take many calls at the same time, so a heat wave does not mean busy signals. You set how many jobs it can book per day, and it offers the next open slot.
Can you show my license and the brands I install?
Yes. Your license number and insurance go in the footer of every page. Brands go on the replacement and about pages.
Do I own the site if I cancel?
Yes. The domain, code, content and accounts are in your name. We hand them over and help you move.