Trade / Plumbing
Plumber website design, built for the 10pm burst pipe
We build and run websites for plumbing companies and answer their phones 24/7 with an AI front desk. The site gets found for emergency, drain and water heater searches, and the front desk books the job or wakes your on-call plumber.
What breaks on a typical plumbing website?
These are the problems we check for first on plumbing sites. Each one costs calls, and each one has a plain fix.
- 01
24/7 in the headline, voicemail on the line
The site promises emergency service. After 6pm the number rings out to a full mailbox.
- 02
The phone number cannot be tapped
It is part of the logo image or sits in the footer. With water on the floor, nobody scrolls to find it.
- 03
A contact form is the only way in
A form that promises a reply in one business day does nothing for a burst pipe tonight.
- 04
No first steps
A caller who has not found the shutoff valve needs one line telling them where to look.
- 05
Drains, water heaters and repipes on one page
Each job has a different buyer and a different urgency. One long services page serves none of them well.
- 06
No service area or trip fee
The caller cannot tell if you come to their side of town or what the visit costs.
What we build for plumbing companies
A site, a front desk and the local search work, set up for how plumbing jobs come in.
- Emergency page
- Tap-to-call at the top, what counts as an emergency, your after-hours fee, and how to shut off the water.
- Service pages
- Drain cleaning, water heater repair and replacement, leak repair, sewer lines and repipes, each with its own page.
- Service area and fees
- Cities and ZIP codes you cover, your hours, and your trip or after-hours fee in plain numbers.
- Proof
- State plumbing license, insurance and Google reviews, where people look before they let someone in.
- AI front desk
- Answers calls and chat 24/7. Walks callers to the shutoff valve, books the job or dispatches your on-call plumber.
- Monthly report
- Calls answered, leads and booked jobs, with after-hours calls counted on their own line.
How does the front desk handle a plumbing call?
It answers, asks the questions your dispatcher would ask, and books the job on your calendar. Here is a sample call. The customer and company are made up.
- 22:07SystemCall comes in. Office closed at 5pm.
- 22:07Front deskThanks for calling Northfork Plumbing. What is happening?
- 22:07CallerA pipe under the kitchen sink burst. Water is all over the floor.
- 22:08Front deskAsks if the water is off. It is not. Points them to the valves under the sink, then the main.
- 22:09CallerOkay, it stopped.
- 22:10Front deskQuotes your after-hours fee. Caller agrees. Gets the address.
- 22:11Front deskTexts the on-call plumber. Plumber accepts. ETA texted to the customer.
Booked
- Dispatch
- Tonight, on-call plumber
- Job
- Burst supply line, kitchen
- Water
- Off at the main
- Sent to
- On-call phone, your calendar
Sample call. Fictional customer and company.
How should a plumbing website handle emergencies?
Make the phone number the first thing a caller can tap, and make sure someone, or something, answers it. Then give the caller one useful step while they wait.
The emergency page and the front desk use the same rules, set with you before launch:
- What counts as an emergency. Active leaks, no water, sewage backing up, a leaking water heater.
- What it costs. Your after-hours or trip fee, quoted before anything is booked.
- Who gets the call. Your on-call list, in order, and how long to wait before trying the next person.
- What to tell the caller. Short, general first steps you approve, like where the main shutoff usually is.
How should water heater and drain jobs be set up?
Give each one its own page with its own next step. A water heater buyer wants options and a price range. A clogged drain wants a time slot today.
Water heater pages show the types you install, what affects the price, and a short estimate form. Drain pages lead with booking. The front desk asks the right questions for each: age and fuel type of the heater, or which drains are slow and whether more than one is backing up.
Should a plumbing site show prices?
Show the prices you are willing to say on the phone. For most shops that is the trip fee, the after-hours fee and any flat-rate jobs.
Callers are calmer when they know the visit cost before the truck shows up. The front desk quotes the same numbers your site shows, and nothing else.
How much does a plumbing website cost?
With us, $199 to $799 a month, with hosting, updates and edits included. No contract, and you own the site.
TODO(owner): confirm prices
| Plan | Per month |
|---|---|
| Site & Upkeep | $199 |
| Get Found | $449 |
| Front Desk | $799 |
Plumbing website questions
How much does a plumber website cost?
With Lanternmend, $199 to $799 a month depending on the plan. Hosting, updates and edits are included, and there is no contract.
What should a plumbing website show for emergencies?
A number you can tap at the top of every page, what counts as an emergency, your after-hours fee, and one line on how to shut off the water.
Can the front desk dispatch my on-call plumber?
Yes, by the rules you set. It texts your on-call number with the job details. If nobody accepts within the time you set, it tries the next person on your list.
Does it tell callers how to shut off their water?
If you want it to. It gives the general steps you approve, like finding the valves under the sink or the main shutoff. It does not walk anyone through a repair.
Should drain cleaning and water heaters have their own pages?
Yes. People search for the job they need, not for "plumbing services". A page per job matches the search and answers the questions that come with it.
Do I own the site if I cancel?
Yes. The domain, code, content and accounts are in your name. We hand them over and help you move.