Free audit

Free website audit for contractors

Send us your web address. We check your site the way a homeowner uses it, on a phone, and send back an annotated report with numbered fixes. It is free, and you keep it.

Audit requestThree fields

We use your email only to send the audit and reply to you. Privacy policy.

What happens next

  1. 01

    We run the checks

    Every item in the table below, by hand and with tools.

  2. 02

    You get the report

    Annotated screenshots and a fix list, in order of what costs you calls. TODO(owner): audit turnaround time

  3. 03

    You decide

    Fix it yourself, hand it to your current web company, or ask us. No sales call unless you ask for one.

What does the audit check?

Eleven things that decide whether a homeowner calls you or the next shop. Here is each one and how we check it.

Audit checks and how we measure them
CheckHow we check it
Speed on a phoneGoogle Lighthouse, mobile profile. We look at how long the main content takes to show up.
Tap-to-callIs your number a real link at the top of the first screen, on every page?
After-hours callWe call your main number once after business hours and note what happens. We do not leave a fake job request.
Forms and bookingHow many fields, whether it works on a phone, and what the customer sees after sending.
Service area, hours, licenseCan a caller tell where you work, when you work, and that you are licensed?
Google Business ProfileCategories, hours and services, and whether they match your site.
Local searchWhere you show up for your main jobs in your own city, as a snapshot on the day we check.
AI searchWhat ChatGPT, Perplexity and Google AI answers say when asked who to call for your trade in your city.
Schema markupWhether search engines can read your business name, services and area from the page code.
AccessibilityAutomated checks plus a keyboard-only pass: contrast, labels, alt text, focus.
Security basicsHTTPS everywhere, no mixed content, no outdated plugins we can see from outside.

What does the report look like?

Each problem is marked with a number on a screenshot of your site, then explained with the fix. This drawing shows the format.

Wireframe of a typical contractor home page on a phoneFive numbered callouts mark the problems listed next to the drawing.12345
  1. The phone number is a picture

    It looks fine, but on a phone nobody can tap it to call. The fix: a real tap-to-call link at the top of every page.

  2. A photo slider fills the screen

    It is the slowest thing on the page and it pushes your services out of view. The fix: one sharp photo and a list of what you fix.

  3. "Welcome to our website" and nothing else

    No hours, no service area, no emergency line. The fix: say where and when you work in the first screen.

  4. A seven-box contact form

    Long forms on a phone get abandoned. The fix: name, phone, address and the problem.

  5. No license number or reviews

    The fix: license, insurance and Google reviews where people look before they call.

Illustration of common problems. Not a real site.

Audit questions

Is the audit really free?

Yes. You get the full report whether or not you hire us, and you can share it with anyone.

Do you need my passwords or logins?

No. We check only what any customer or search engine can see from outside.

Will you call me to sell me something?

No. We email the report. If you want to talk it over, reply and we will set up a call.

What do you do with my email address?

We use it to send your audit and to answer you. We do not sell it or add you to a newsletter.

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